Google Analytics

Consumer App

Google Analytics

See how visitors use your site, how they arrive there, and what might help keeping them coming back


Google Analytics lets you see how visitors use your site, how they arrive there, and what might help keeping them coming back using analysis tools, content analytics, social analytics, mobile analytics, conversion analytics, and advertising analytics.

The main—but not the only—difference between Google Analytics and Google Webmaster Tools is that Google Analytics shows total traffic for a website, regardless of where the users came from and what search terms were used, while Webmaster Tools shows traffic for each keyword separately and does not cover search results from other search engines such as Bing and Yahoo.

Privacy statement required

Web developers who implement Google Analytics on a website must provide a privacy policy statement regarding the collection of tracking data. The NC State Google Service Team has provided the following general privacy policy that can be utilized on such a website:

“Privacy Policy

This website tracks users anonymously, using both first party and third party HTTP cookies to measure usage. It tracks visitors using first party logging and reporting features as well as Google Analytics.

If you would like not to be tracked during your visit you can do one or both of the following:

This information is provided as a courtesy, and these features are not supported in any way by NC State University. This Privacy Policy may be copied and repurposed for other websites that implement tracking measures such as Google Analytics.”


There are no known accessibility issues related to the Analytics code that tracks websites, but the Google Analytics interface that provides the reports and data may have accessibility problems.

Student consent?

Before using this app to share student information, you may need to obtain your students’ consent as required by the Family Educational Rights and Privacy Act (FERPA). See FERPA Forms.


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